Japan Tsunami / Earth Quake - Marketers trying to sell slots in the 'event'

Did we became so materialistic that even a disaster is perceived as an event?

Also did the journalists show some empathy for the suffering nation and not smile during the reporting..

I was watching CNA news yesterday. The reporter started to show the graphical animation on how/why earth quakes happen, and this is the weirdest and untimely reporting I've ever seen in CNA. He was so excited he couldn't control the smile on his lips. Either the program was just copied from a science exhibition or the reporter must be thinking about some other good stuff. 

To worse it off, I'm not sure whether this is true or not, but I saw a image posted in forums showing CNA mailer.

CNA, no comments. Mediacorp says their vision is to be the top media company with a "heart". Hopefully they 'walk the talk'.. 

MediaCorp’s vision is to be the top media company in Asia and being “top” means a company with a heart, driven by a belief that our successes should positively impact the communities around us.