Thursday, June 2, 2011

SBS Transit IRIS - iPhone App. What a waste of resources.

I've been using SG Buses but recently realized that the realtime bus information is missing/not accurate. A quick search in Google showed that SBS stopped sharing the bus real time info to 3rd parties. The reason, they've created their own app.

In the first place if the app is not their first attempt. I've used their mobile iris page since their launch. But I opted for other app because of  "bookmarks" feature and ease of use. Now they've "modified" of "updated" their app.
Have a look at iTunes at below link

I think this is the worst app in the market (SG - transport related apps), because it didn't serve the purpose. I am not sure whether this is developed locally/inhouse or just outsourced to some other vendor who doesn't know the public transport mode or how people uses it. They didn't offered Bookmark feature where you can save your fav bus or bus stop. But their Bookmark offers to remember bus no at a specific number and you MUST specify TIME too. That's the weird part. No one takes bus at a specific time every day, forget about keeping an alarm for that.

I guess it went like this.

Exec: Team, we need to show that we're doing some good stuff.
Product folks: How about an APP. After all that is the "in-thing" now.
Exec: But there are 3rd party apps and how to force people to use ours?. Ok I've an idea. First stop giving our feed to 3rd party guys. Then here goes the budget. Get it
Product: Ok. Outsource to some one else. Save 10% budget and write it in to my perf report.
Mgr: How to differentiate? what is the unique stuff?
All: Have a "Reminder" function. No one in the world ever came with a reminder.
All: Great. Let's try to put it under "Innovation" and try to patent it. Release to the public.

Great job done guys.

P.S. I'm sarcastic and very pissed off. I am angry because of the way our big companies are doing "innovation" and treating customers.
I've been using the tools to plan my journey and didn't rely (couldn't afford a car and personally don't like to drive) on a car. Now thanks to SBS, my reliable way of getting bus timings is gone.

One exec, came up with the proposal. Look guys, we need to have an App. First stop giving the feed to 3rd parties

No comments:

Post a Comment