Saturday, December 9, 2017

Need a radical change of mgmt, thought process to succeed. Not buying larger fleets but using them is critical.

Source: CNA

The morning news which caught my eye is the nes Comfortdelgro acquiring majority share in Uber car rental subsidiary in Singapore.

It is very unfortunate and not really a win for CDG (also for Uber which I would talk a little later) as this essentially gives CDG a larger fleet and fastly depreciating asset base. The whole idea of new generation service is being asset light. Unless CDG is trying hard to make the books looks good, I don't see a real reason why they went for it. Or is it Uber who made this happened by pushing CDG to a corner? No idea but all guess work..

Now, for Uber this is bad too. It essentially tells me that Uber is losing it's battle against Grab. This is the last fortress uber can't afford to lose but it appears the bastion is cracking. As shared by some other bloggers, analysts the market leader is no longer Uber but Grab. Be it the publicity, or quick to market or localisation of offers; Grab essentially made Uber to lose the market. IMHO, I still see Uber being the better one with some what good customer care, and they are more focussed on passenger. The App is years ahead, and routing of drivers is far better. Unfortunately ease of getting a cab as well as price is where Grab is winning. Well, all lies in the take5,4,3 / save5,4,3 offers which Grab is extremely generous these days. 

The loyalty part for "office workers" is pulling some crowds to Grab as well. I could hear some canteen conversations while visiting city area :) It's just like the miles game. So no wonder Grab is favourited there. 

I am not sure how it ends up but for CDG this is not going to be good. Sad to see the best taxi company thinking that it could continue with it's old expertise, and lay on it's laurels for the future.

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