Thursday, December 7, 2017

Amazon Prime in Singapore.. Sort of and it's pretty confusing at best

You guys may have seen the Amazon prime now launch in Singapore, and as a Amazon Prime US customer for a while, I must say this is a big screw up by Amazon. First of all it's mobile strategy is not going to bring any good feedback from majority of the crowd unless Amazon expects people in the region only end up buying some small sub-$5 items on mobile phone/on road.

I don't see any benefit of Prime video (or for that matter netflix) in the region as the content is totally irrevalent here. So not very sure how Amazon is going to get any business from here except some westerners.

For the time, it's Lazada or Qoo10 stuff which are going to get the market share. 

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