Tuesday, April 2, 2013

SingTel Store & Share - Another me toooo service or any differentiator ?

Just got a message from SingTel that there is a free upgrade from Store & Share as I am their premium subscriber (?).

So I was curious on what made SingTel to believe they can go head-on with OTT players like Google Drive, SkyDrive, SugarSync & the ubiquitous Dropbox.

As expected it's NONE. There is nothing SingTel can do better compared to dropbox or for that matter sugarsync. Why should I even bother to upload my documents to SingTel even if it's free to me.

This is the biggest issue I've found with many of the TELCO firms. Especially in Asia where end subscribers are tech savvy, no point going with "me too" approach. If SingTel is thinking "consumers" trust a local telco compared to OTT player then sorry guys, I've to disappoint you. You are the same bandwagon (if not worse) and by the way I can't see your privacy policy details. I see FAQ but no privacy policy..

So is it the "SPEED" which SingTel is selling? If that's the case, may be there is a logic if the volume is high. For example 10's of GB. But if I've such a big data or huge data, I'd invest in a decent NAS and a backup disk. Also, the huge data may not be suitable to be stored as per T&C. And if you look in to the details, the terms of service, liability & Privacy is as good as a third party BV registered company.

So what is the VALUE SingTel offering and what am I missing here ? 

5.6 SingNet and SingTel Mobile reserve the right in its absolute discretion to suspend, discontinue and/or terminate (in whole or in part) the Service without any liability whatsoever to the Customer.

5.7 Upon any termination, suspension or discontinuation of the Service, all data stored by the Customer will be deleted and the Customer's account for the Service shall be removed and the Customer shall in no event hold SingNet nor SingTel Mobile liable for any such deletion or removal of data.

5.9 Neither SingNet nor SingTel Mobile shall be responsible for any loss of data or information pursuant to the use of the Service by the Customer.

8.1 SingNet and SingTel Mobile reserve the right to manage and control access to any computer or any SingTel system or any computer linked to any SingTel system and any data stored therein, in a manner deemed appropriate by SingTel, and to delete any data (whether belonging to, provided or stored by the Customer or otherwise), notwithstanding that such access and the storage of such data is a requirement or constitutes a part of the Service.

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