Thursday, August 27, 2015

The new drama about quality in Indian mobile space

Source: multiple (IBN, LR, COAI & TRAI..)


It is a known fact that most of the things in India are about Quantity rather than quality. I wouldn't blame anyone but it is more of cultural thing. People tend to talk 'big' things and 'large' stuff. So same way the telcom industry started to fight for numbers, and what they ignored is the 'quality' aspect. So while I can't tell if India offers the cheapest rates I can certainly tell that India offers the worst quality in emerging markets. Be it the voice quality (half codec), or Data (be it 4G, 3G, 2G or whatever), or consistent experience or billing.

So recently there is a fight between regulatory bodies and operators about Dropped Calls. Based on some surveys the DCR is > 12% vs Allowed rate of <3%. By the way did I mentioned that majority of nations follow a DCR of < 1% ? Singapore operators CDR/DCR is approx 0.3 (Source. IDA). Before one jump on to say that Singapore is a small country, I need to share that Singapore is far more complex than many large nations. The coverage quality, dense urban environment, and volume makes it far more complex.

Having said that, I must say the biggest problem in Indian industry is the basic infra. Be it the continuos power supply, fibre connectivity to the base station, quality labour and management.


  • Power: I better stop talking about as this is pretty common and known to the world. India has been talking about exponential growth in power production for the last twenty years. It will be the same even after 20 years (yeah, am a pessimist when it comes to some topics)
  • Fibre connectivity: Biggest problem with this is the chaotic situation at the ground. Who owns the duct or drainage or street poles in India. Everyone with a mouth and shoulder power. So the TELCO may get permission from the state government, but the local municipal / corporation authorities may well reject and cut the fibre. Or vice versa. Or even worse, the Corporation may approve but another department from the corporation may cut it off. During one of my recent meeting with a large operator, I was told that on average there are  8 intentional fibre cuts in a day in New Delhi alone. That's a huge issues.
  • Lastly the people who became less pragmatic. Very subjective topic to open but as long as the operators/leadership focusses on short term benefits and run the business as a profit generating machine without strong engineering/fundamental skills within, it is going to be a tough ride.
As long as the fundamental problems are not addressed, this issue going to be there for a long time. Hopefully either TRAI or GOV bodies will come up with some guidelines on duct usage (or passive infrastructure provisioning). 




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