You might have observed the changes to SingTel Red rewards, through their website or SMS push.
Come August 2013, you can look forward to a fresh new rewards programme. In the new programme, you can enjoy a variety of exciting lifestyle treats that would appeal to everyone in your family, every month. This is our way of thanking you for being with SingTel. Look out for more details at www.singtel.com/red.
Now, the so called "new programme" is nothing but removal of their existing program and saying that you guys suck for being SingTel "loyal" customers. On the other hand their CEO-Consumer and their Optus MD seems to have focusing on "Customer retention" and NPS which means giving more value to loyalty. Also during their conf call in August, they stated clearly loyalty is important and it costs more to get a new customer than retaining one.
However the 'walk' seems to be totally diff to the 'talk'. So now SingTel expects you to chalk-up bills worth 250 every month to quality for their 'elite loyalty' program. Rest of the bunch are just a losers. So if you are spending 200 every month then you are not a good customer in their eyes and doesn't warrant any loyalty bonus.
It's no wonder as SingTel loyalty program was the worst five years ago with their red rewards program. Also they don't even bother to "keep" you as their customer after your contract. They simply charge "existing price rate" and force you to sign up new contract.
If you look at StarHub or M1, they are no saints but atleast I've received mailers, e-mails and calls when my contract is about to expire. StarHub even sent me a voucher to use it in their store. that's a good gesture.
So now I am using SingTel only for my mobile and chalking up bills averaging 150 for the last three months. Now it's high time for me to go back to M1 or SH and enjoy some bundling promo.
Come August 2013, you can look forward to a fresh new rewards programme. In the new programme, you can enjoy a variety of exciting lifestyle treats that would appeal to everyone in your family, every month. This is our way of thanking you for being with SingTel. Look out for more details at www.singtel.com/red.
Now, the so called "new programme" is nothing but removal of their existing program and saying that you guys suck for being SingTel "loyal" customers. On the other hand their CEO-Consumer and their Optus MD seems to have focusing on "Customer retention" and NPS which means giving more value to loyalty. Also during their conf call in August, they stated clearly loyalty is important and it costs more to get a new customer than retaining one.
However the 'walk' seems to be totally diff to the 'talk'. So now SingTel expects you to chalk-up bills worth 250 every month to quality for their 'elite loyalty' program. Rest of the bunch are just a losers. So if you are spending 200 every month then you are not a good customer in their eyes and doesn't warrant any loyalty bonus.
It's no wonder as SingTel loyalty program was the worst five years ago with their red rewards program. Also they don't even bother to "keep" you as their customer after your contract. They simply charge "existing price rate" and force you to sign up new contract.
If you look at StarHub or M1, they are no saints but atleast I've received mailers, e-mails and calls when my contract is about to expire. StarHub even sent me a voucher to use it in their store. that's a good gesture.
So now I am using SingTel only for my mobile and chalking up bills averaging 150 for the last three months. Now it's high time for me to go back to M1 or SH and enjoy some bundling promo.
No comments:
Post a Comment