You can see how these restaurants can deliver "free of charge" to your home. Simply hide the cost in food items and jack up the price by ~ 30%
1x Vegetable Biryani TAKEAWAY- SGD 6.50
1x Vegetable Biryani DELIVERY - SGD 8.50
That's a 30% difference and if you are ordering for a family, you may even make a cab trip to near by location. ;)
One thing is the prices displayed are exclusive of GST. This is of an interest to me as this is supposed to be 'illegal'.
Update: About my wording 'illegal', realized that for Food items exclusion of GST is allowed and IRAS gives waiver if service charge is applicable. But I haven't seen service charges with Indian restaurants so the price should be inclusive of GST.
I still prefer Brindas for Indian food delivery.
http://srichakrak.blogspot.sg/2012/05/indian-food-delivery-in-singapore.html
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